The beauty of this course is that it brings every little detail – from a mobile app feature, to a specific search engine keyword – back to the whole. Marketing is a holistic, interconnected field that requires a framework to understand how everything fits together.
This is a new prism through which to view the entire universe of digital and traditional marketing ideas, tactics and techniques. 7 Pillars illuminates the entire digital ecosystem and provides a practical methodology for understanding the full spectrum of digital marketing opportunities.
Using the 49er Matrix and the 7 Levels, you will become well versed in evaluating the marketing aptitudes of yourself, your team, particular tasks and the marketing tactics you choose for your digital strategies and campaigns.
The knowledge in this course can be implemented by even non-technical business owners to effectively manage campaigns and deliver strong ROI. You will be a Digital Marketing Expert (or Blue Belt Samurai as we call it) in no time!
Wed 5th April– *Introduction to The 7 Pillars of Digital Marketing Framework
Wed 12th April– *P1: Content and P2: UX/Design
Wed 19th April– *P3: SEO, P4: Media and P5: CRM
Wed 26th April– *P6: Social Media and P7: Mobile
Wed 3rd May– *Applying the 7 Pillars to Entrepreneurship
Wed 10th May– *Overview of The 7 Pillars of Traditional Marketing
Wed 17th May– Building Your Venture Vision
Wed 31st May– Assessments & Class Presentations
*This session is available as a single class.
Individuals who are looking to expand their Digital Marketing knowledge!
Regardless of whether you're a beginner, intermediate or at an advanced level, 7 Pillars can add real value for you and your Marketing ROI.
This course is NOT for anyone looking to make a quick buck or two gain 1,000,000 Facebook fans overnight.
The 7 Pillars of Digital Marketing is a holistic system that teaches students the value of understanding each Pillar both individually and how it relies on the other Pillars too.
Arman is Blueliner’s CEO and has built several successful companies, including Ajustco, 401kid and Exeter Technologies. Arman’s 7 Pillars system has been utilized to drive millions of dollars in marketing ROI for Fortune 500 companies and Startups alike.
Conor is an experienced Marketing PM with a proven track record delivering results and executing successful marketing campaigns. With a strong background in Social, SEO and Digital Advertising, Conor brings this wide array of expertise to teaching this course.
The 7 Pillars of Digital Marketing™ is a comprehensive framework and a new paradigm for learning and mastering the ever evolving discipline of marketing. It provides a new prism through which to view strategy, budgeting, execution and analysis of the entire universe of integrated (digital and traditional) marketing ideas, tactics and techniques.
7 Pillars illuminates the entire Internet ecosystem – from Social Media to Website Analytics – and provides a practical methodology for understanding the full spectrum of digital marketing opportunities.
CEO of Blueliner Marketing & Creator of 7 PIllars