7 pillars

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7 PILLARS OF DIGITAL MARKETING COURSE

One Day Intensive Marketing Bootcamp (8 Hours)
  150 Bay Street, Jersey City     Saturday June 17th   Class Capacity: 40 Students

Call 212-904-1240 x200 to speak to an education counselor about single classes and group discounts

Entrepreneurs
and Marketers –
learn and put this comprehensive marketing system to work for your business!

$1,500
         $800           


Use Promo Code "7Pillars" at checkout and get 40% off!

 

overview

Increase your Digital Marketing IQ!

The beauty of this course is that it brings every little detail – from a mobile app feature, to a specific search engine keyword – back to the whole. Marketing is a holistic, interconnected field that requires a framework to understand how everything fits together.

Understand the latest Digital Strategies!

This is a new prism through which to view the entire universe of digital and traditional marketing ideas, tactics and techniques. 7 Pillars illuminates the entire digital ecosystem and provides a practical methodology for understanding the full spectrum of digital marketing opportunities.

Learn how to evaluate marketing aptitudes!

Using the 49er Matrix and the 7 Levels, you will become well versed in evaluating the marketing aptitudes of yourself, your team, particular tasks and the marketing tactics you choose for your digital strategies and campaigns.

Manage campaigns efficiently with strong ROI!

The knowledge in this course can be implemented by even non-technical business owners to effectively manage campaigns and deliver strong ROI. You will be a Digital Marketing Expert (or Blue Belt Samurai as we call it) in no time!

Who is this course for?

Individuals who are looking to expand their Digital Marketing knowledge!

Regardless of whether you're a beginner, intermediate or at an advanced level, 7 Pillars can add real value for you and your Marketing ROI.

This course is NOT for anyone looking to make a quick buck or to gain 1,000,000 Facebook fans overnight.

The 7 Pillars of Digital Marketing is a holistic system that teaches students the value of understanding each Pillar both individually and how it relies on the other Pillars too.

KEY TAKEAWAYS

Digital Strategy entails the creation and articulation of a marketing plan (utilizing 1 or more Pillars), based on all of the information provided and discovered through the other Modes. It requires high-level critical thinking and communication skills to convey the approach effectively to everyone involved in the project.
Content Marketing is a prominent Pillar and works through the other Pillars in a more interdependent manner than any other. Content covers all forms of copywriting, including website, blog, social media and online ad copy. Photography (both stock and original) is also an important form of content for website properties and video assets for digital usage. So we have 1) Text, 2) Audio, 3) Video and 4) Graphical forms of Content.
SEO refers to the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. A primary component of Pillar 3 (Search).
Social media marketing is the process of gaining visitors to your website or attention through social media channels. Social media marketing usually centers on creating content that attracts attention and encourages readers to share it with their connections via social networks.
Web design refers to the many different skills and disciplines in the production, design and maintenance of websites. Heavy interaction with other Pillars is shown here, as these marketing assets take direction from Design’s parallel Traditional Pillar 2 (Branding) and utilize Pillar 1 (Content).
Digital advertising refers to the targeted, measurable, and interactive marketing of products or services using digital platforms and technologies to reach and convert leads into customers.
Branding is the differentiation of a company, product or service based on particular qualities, features, aspects or benefits. Both a noun and a verb, branding can be used to describe the identity of a company and their products or services. It is also the act of visually displaying a company’s logo on something for recognition and differentiation.
Analytics is the statistical analysis of data in order to optimize the performance of a website, marketing campaign etc. and ROI is where a Marketing team locks-in its forward-looking goals and associated budgets.

Meet Your Instructors

Arman Rousta

 

Arman is Blueliner’s CEO and has built several successful companies, including Ajustco, 401kid and Exeter Technologies. Arman’s 7 Pillars system has been utilized to drive millions of dollars in marketing ROI for Fortune 500 companies and Startups alike.

Conor Dalton

 

Conor is an experienced Marketing PM with a proven track record delivering results and executing successful marketing campaigns. With a strong background in Social, SEO and Digital Advertising, Conor brings this wide array of expertise to teaching this course.

CLASS LOCATION

About 7 pillars

The 7 Pillars of Digital Marketing™ is a comprehensive framework and a new paradigm for learning and mastering the ever evolving discipline of marketing. It provides a new prism through which to view strategy, budgeting, execution and analysis of the entire universe of integrated (digital and traditional) marketing ideas, tactics and techniques.

7 Pillars illuminates the entire Internet ecosystem – from Social Media to Website Analytics – and provides a practical methodology for understanding the full spectrum of digital marketing opportunities.

“7 Pillars presents an innovative and comprehensive marketing framework that will supercharge the marketing efforts and strategies of your local business.”

Arman Rousta

CEO of Blueliner Marketing & Creator of 7 PIllars