Matrix Benefits: Organizational Clarity through a Dynamic, Strategy Visualization Tool
The 49er Matrix is a multi-dimensional strategic chessboard that enables marketers and project teams to do and visualize:
1. TEAM – Who is involved in the project and what are their profiles (skill sets, Work Personality Types, etc.)?
2. LEADERSHIP – Who is in charge? Who are the key stakeholders?
3. AUDIENCE – Who is the target audience (by segment)?
4. TACTICS – What are the main tasks and tactics involved? What tools are available?
5. TOOLS – What tools are being utilized and are they effective in their purpose?
6. GOALS – What does the team want to achieve in the next Quarter, Year, etc.? With what resource investments (ROI)?
7. PERFORMANCE – How is everyone performing, individually and as a team?